Take the guesswork out of marketing and build strategies that truly connect. In this practical, interactive session, participants will learn how to use a simple framework—Insights → Priorities → Experiments—to create more audience-centered, data-informed marketing efforts.
Through real-world examples, we’ll explore how to gather audience insights on a budget, align marketing with organizational goals, and test and refine tactics for greater impact. Participants will apply the framework to their own organization in a hands-on activity and leave with clear, actionable ideas they can implement right away.
Learning Objectives:
By the end of this session, participants will be able to:
Apply the Insights → Priorities → Experiments framework to strengthen their marketing approach
Identify key audience insights to inform messaging and engagement strategies
Test and refine marketing tactics while measuring impact to improve results
Meet your Trainer: Julia Rios
