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Planning & Pitfalls of Events

  • 1901 E. 4th Street, Suite 100 Santa Ana, CA 92705 (map)

Create unforgettable experiences that elevate your mission and maximize support.

A successful large-scale fundraising event is more than a gala or auction—it’s a strategic opportunity to build community, raise visibility, and generate meaningful revenue. This course is designed for nonprofit professionals planning major events who want to ensure their efforts translate into lasting impact. From goal-setting and audience engagement to logistics, sponsorships, and post-event follow-up, participants will learn how to plan, promote, and execute events that exceed expectations and deepen donor connections.


Learning Objectives:

  • Design a strategic event plan that aligns with organizational goals, audience needs, and fundraising targets.

  • Engage sponsors, partners, and attendees through compelling messaging, storytelling, and outreach strategies.

  • Manage event logistics and post-event follow-up to create lasting impressions and drive continued support.


Planning & Pitfalls of Large-Scale Events 8/26/2026
from $69.00

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August 25

Maximizing Your Board’s Role in Fundraising

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August 27

Social Media Strategy for Small Teams