Build recruitment strategies that connect with today’s diverse volunteer workforce.
This session will explore how to design and implement a targeted recruitment plan that effectively engages diverse populations by understanding a multigenerational volunteer workforce.
Participants will gain practical insights into how varying generational values, motivations, and communication preferences influence volunteer engagement. The training will highlight how to tailor messaging, outreach channels, and recruitment tactics to resonate with each audience, ensuring a more inclusive and impactful recruitment strategy.
Learning Objectives
Identify key characteristics, values, and motivations that influence volunteer engagement across different generations.
Develop targeted recruitment strategies that align messaging and outreach with diverse generational audiences.
Evaluate communication channels and engagement tactics that are most effective for recruiting volunteers from various age groups.
Create a more inclusive and intentional volunteer recruitment plan that strengthens engagement and long-term participation.
Apply practical tools and techniques to expand volunteer pipelines and connect with underrepresented or emerging volunteer groups.
Tainer: Gerald Winkel, Regional Recruitment Manager at American Red Cross Southern California Region & Thea Chimilio, Volunteer Recruitment Specialist at American Red Cross Southern California Region
