From Posts to Purpose: Build a Social Media Strategy That Inspires Action
Discover how to move beyond one-off posts and start using social media as a powerful tool for storytelling, community building, and long-term impact. In this workshop you’ll connect your real goals to a simple content strategy, see how to turn static updates into story-driven posts and short-form video, and learn to highlight the people behind your mission—staff, board, donors, and the communities you serve. We’ll talk through what to share, why it matters, and how consistent, purposeful content builds trust so that when you need support, donations, volunteers, ticket sales, your audience is already with you. Walk away with the knowledge and confidence to use social media with purpose—and turn it into an asset that drives real results for your organization.
Learning Objectives:
Connect organizational goals to a strategic, story-driven content plan that builds long-term engagement.
Transform everyday updates into compelling narratives and short-form video that highlight your mission and people.
Understand how consistent, purposeful social media content fosters trust and drives support, donations, and community action.
Meet Your Trainer: Julian Castaneda
Julian is a two-time childhood cancer survivor, nonprofit founder, and Co-Owner & Creative Director of Vibe Marketing Agenci. Diagnosed at just 10 years old and again at 16, Julian turned his fight into purpose by founding the Bags of Love Foundation at 18—an organization that has impacted hundreds of families facing pediatric cancer. While in college, Julian built his nonprofit from the ground up and taught himself how to market, fundraise, and rally support—developing a deep understanding of resourceful, purpose-driven storytelling. That experience sparked his passion for marketing that makes a difference. Today, through Vibe Marketing Agenci, he helps nonprofits and purpose-driven businesses grow through strategy, storytelling, and content that builds brand equity and lasting impact.