Clarify your voice. Connect with your audience. Strengthen your mission.
A strong brand is more than a logo—it's the emotional and strategic foundation of how your organization is perceived. This interactive workshop will help nonprofit professionals understand the essential elements of creating and strengthening a mission-aligned brand. Participants will explore how to define their brand voice, craft compelling messages, and visually represent their cause to increase awareness, deepen trust, and inspire action. Whether launching a new initiative or refreshing your identity, this conversational session offers insights for building a brand that resonates plus dedicated Q&A time for specific challenges.
Learning Objectives:
Understand the key components of a nonprofit brand, including mission alignment and design and messaging best practices
Discuss clear, audience-focused messaging that communicates your purpose and builds emotional connection.
Explore how to create brand consistency across digital, print, and in-person touchpoints to increase visibility and trust.
Meet Your Trainer: Loren Solomon, Advertising For Good, Creative Director
An award-winning writer, producer, and Creative Director with over two decades of experience, Loren has created successful integrated branding and marketing campaigns for nonprofit organizations nationwide. She graduated with a BA in English from the University and attended and taught at Portfolio Center, one of the top Advertising Graduate Schools in the country. Her career includes stints at major agencies before founding Advertising For Good, LLC in 2011, a marketing communications agency specializing in purpose-driven advertising for non-profit organizations and companies committed to social causes. She later served as Chief Marketing Officer for two nonprofits in Atlanta and San Francisco.
Client work includes: The Anti-Defamation League, American Cancer Society, Atlanta Ballet, Boys & Girls Clubs of America, CARE, The Center for Disease Control, Emory University, MAP International, and many more.
With leadership experience in both nonprofit organizations and ad agencies, Loren has a big picture focus and an insightful, bold approach to marketing ideation and execution. She is known for storytelling, compassion, authenticity, and energy.